Do You Make it Easy For Rental Prospects to Contact You?

When you advertise your rental property online, do you make it as easy as possible for prospects to contact you? And by “as easy as possible”, that doesn’t mean as easy for you as possible, it means easy for them. Even if you’d rather potential renters call you instead of send an email, or vice versa, that shouldn’t be the only line of communication you leave open. In fact, you should provide multiple ways for people to get in contact with you so they can reach out the way they feel most comfortable doing so. Here are a few examples to look at for comparison:

Example #1:

Duluth, GA – Home for Rent
3 Bedroom, 2.5 Bath
$1050 per month

15 email leads
1 phone lead
1 click-to-call lead

Example #2:

Bentonville, Arkansas – Home for Rent
3 Bedroom, 2 Bath
$800 per month

5 email leads
13 phone leads

As you can see from the amount and types of leads each property received, there is no “one way” that prospects will contact you. The first rental property even made click-to-call available, giving their ad maximum accessibility. Of course, if you are going to allow people to contact you via phone, email, or text message, you should also make sure to have an efficient lead follow-up process for each method of contact. A lead left hanging is a lost lead!

Increased Rental Leads – Latest RentShout News

We’ve Increased Your Visibility Even More!

Since we launched earlier this year, we have been tirelessly searching for more top-notch online directories to post your rental listing to. And our latest addition is no exception.

RentalHomesPlus is a national online advertiser affiliated with Apartments.com, and offers a free search of Single Family Homes, Condos, and Townhomes for rent. Attracting hundreds of thousands of renters each month to its site, we thought they were a great addition to our growing list of partners!

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Brand Customization For Your Ads

It’s no secret that brand recognition plays an important role when consumers make decisions. That’s why we’ve added the ability for you to brand your community pages and rental ads!

Now, you can easily add a branded header with your company logo to your community pages and ads, with the click of a button. And of course, if you need help creating one, we’re happy to assist. These new customization capabilities will increase brand recognition, solidifying your online presence and instilling renter trust.

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RentShout Directory Brings More Exposure

While it’s important for your rentals to be seen on several places online, we’re also bringing you exposure on our very own RentShout directory!.

We recently began populating our rental directory with all of our members listings, as well as listings from other sources like Backpage and Apartments.com.

As our directory continues to grow, it will become an increasingly valuable spot for your rental listings as they receive traffic and leads!

Rental Advertising Services – A Goldmine For Investors

Online rental advertising services are essential for serious real estate investors. The key to making money in real estate is to buy the property and let the renters pay off the loan. So if you have several apartments, you would want to keep them fully rented at all times. Online rental advertising services are being used by rich investors to market their apartments. 

Rental advertising websites provide the maximum exposure for your property to renters. The rental industry is huge so getting your ad in front of prospects require a lot of effort if you were to do it using traditional methods.

 The following are the types of services which rental advertising companies offer:

 1. Submission to rental directories and search engines.

 One of the main services of apartment marketing websites is submitting your rental ad to its network of rental directories and search engines. The first thing a renter would do to find the ideal apartment is to search online.

 Rental directories receive a lot of targeted traffic. Once you’re listed there, you will get renters seeing your ad with your contact details. The more rental directories your ad is submitted to, the more chances of renters seeing your ad.

 If you’re choosing a rental website, make sure that the company has a network of rental directories to broadcast your rental ads to. 

As well as rental directories, your rental ads will also be submitted to search engines such as Google and Yahoo. With your web page consisting of just your ad, listed on several search engines, you will get a considerable amount of targeted visitors.

 Needless to say, search engine traffic can bring you hundreds of renters to your rental every day.

 2. Video Syndication

One of the most interesting features that rental websites offer is video syndication. The company will create a video to market your apartments using images that you provide.

So after you take pictures of every corner of your apartment, you can upload them to the website and have a professional marketing video created for you. The videos are basically a slide presentation of your apartment with background music.

When renters watch a video of the inside of an apartment, they would find it much more attractive than reading plain text. So videos do increase the response rate to the rental ads tremendously.

Apart from producing the video, the company will also submit it to several video sharing websites such as YouTube and Viddler. These video sharing sites get a lot of searches every day and they also rank well in the search engines.

Creating and submitting the videos by yourself would take many hours.

3. Social Media

Another place where renters can be found is social media sites. Unless you’re living under a rock, you would have heard of Facebook, Twitter, MySpace and others. These social websites are an excellent way to market your apartments.

People in these social networks interact amongst each other. If someone sees an ad for an apartment, they would pass on the message to people they know who are looking to rent.

With a broadcast of your rental ad to these social networks, you can expect to receive responses from interested renters quickly.

As you can see, rental advertising websites are a must if you’re looking to find renters for your apartment. The amount of exposure you will get from your ads is much more than traditional methods of contacting agents and placing classified ads. Finding renters for your apartment has never been so easy.

Rental Advertising Tip – Pictures Matter

Have a great apartment community or single-family rental that needs a great tenant? Be sure to include pictures within your online ad to seal the deal. A recent nationwide study revealed that property photos were “extremely important” to renters searching online.

At RentShout, we allow you to upload up to 24 photos to every listing, and recommend at least five. While the 5-photo minimum qualifies your listing to receive an advertised rental video, it also allows you to show renters different aspects of the property that may help them make their decision.

We’ve seen the proof of this with the rental advertisements at RentShout, as ads with more pictures receive a higher amount of qualified leads. Some studies have shown an increase in leads of up to 80%!

Image Credit: Kavanjin Croatia Apartments

Increased Rental Advertising

RentShout Increases Client Online Visibility to Homes.com and Sublet

Here at RentShout we understand how important it is to have your rental listings appear on as many rental internet listing services as possible.  With over 90% of online renters searching multiple websites for a place to live, having your rentals on multiple directories increases your chance of capturing those renter leads and closing that lease quicker.

We have recently expanded our network reach to deliver increased online visibility to our clients rental listings by adding two additional websites, Homes.com and Sublet, to our growing catalog of syndication partners.  These additions are on the heels of recently added websites, Apartment Hunterz and Cazoodle, making our reach to 60+ rental directories and video portals.