Do You Make it Easy For Rental Prospects to Contact You?

When you advertise your rental property online, do you make it as easy as possible for prospects to contact you? And by “as easy as possible”, that doesn’t mean as easy for you as possible, it means easy for them. Even if you’d rather potential renters call you instead of send an email, or vice versa, that shouldn’t be the only line of communication you leave open. In fact, you should provide multiple ways for people to get in contact with you so they can reach out the way they feel most comfortable doing so. Here are a few examples to look at for comparison:

Example #1:

Duluth, GA – Home for Rent
3 Bedroom, 2.5 Bath
$1050 per month

15 email leads
1 phone lead
1 click-to-call lead

Example #2:

Bentonville, Arkansas – Home for Rent
3 Bedroom, 2 Bath
$800 per month

5 email leads
13 phone leads

As you can see from the amount and types of leads each property received, there is no “one way” that prospects will contact you. The first rental property even made click-to-call available, giving their ad maximum accessibility. Of course, if you are going to allow people to contact you via phone, email, or text message, you should also make sure to have an efficient lead follow-up process for each method of contact. A lead left hanging is a lost lead!