Advertise Rentals Online With Video

More people are using online video than ever before, Google has expanded on their Universal Search options to include video-specific results, and most renters want to see what a property looks like before making a decision. These three simple facts make it more important than ever to market rental property with video. Consider this story to see what a difference video can make when advertising your rental listings online:

Joe is a renter looking for a new place to live in New York City. He starts out like most renters by searching online for “Apartment Rental in New York”, which yields 26.5 million results. This gives Joe lots to choose from, including rental websites and search directories, which is a great place to start. But now he wants to see the most recent results, as well as make sure he can actually see the apartment before contacting the property manager. With Google’s new search options, Joe can narrow down his apartment search by choosing to see only the most recent results that have video included.

RentShout believes strongly that a comprehensive online rental marketing strategy is the best way to reach as many renters as possible, right where they’re looking. Some renters search online rental websites, some use more generic search directories, and some search in Google and other search engines. Your rental listings should be in as many places online as possible!