30 Renter Leads in 30 Days

With the rental market growing increasingly competitive, it is essential to have a “Wow” offering to attract renters to your property. A nice apartment with comparable monthly rents just isn’t enough (in most markets) to draw in leads.

So, how do you get your property noticed in the midst of all the competition? Here’s what one rental marketer did that earned him more than 30 quality leads in 30 days in the competitive Washington, D.C. area:

• Beautiful (and plenty of) photos – This ad displays six beautiful and effective photos of the unit. The photos are not just a close-up of the bathroom sink and empty bedrooms, rather, they show off the interior, views, and amenities (such as stainless steel appliances). Our stats show that ads with 5 or more photos perform considerably better than those with only a few (or no) photos. Potential renters can fall in love with your unit before they ever set foot in the door.
• Desirable description – Using language that draws the renter in to learn more, this ad makes great use of the unit description. Phrases such as, “Large condominium unit straddling the hot neighborhoods of U Street and Columbia Heights”, and “Short distance to two Metro stations, Starbucks, Target…”, make this ad stand out from the competition. The description also details the unit’s many desirable features, such as hardwood floors and in-suite full baths.
• Price that renters can’t refuse – In this economy, price is more important to most renters than many other factors; just having a comparable price may not be enough. This 2 bedroom, 2 bath unit is renting for $950 per month. In the Washington D.C. area, you’d be hard pressed to find a comparable unit for less than $1100 per month. This ad’s price isn’t comparable… it is much better. That’s an offer that few renters can refuse.

There are other aspects that make this ad successful (such as distribution to several online portals, helpful links to local information, desirable location, etc.), but the three tips outlined above are the reason that renters not only viewed the ad, but took the next step to email or call the property owner.